Partnerships aim to tackle global challenges, in particular in line with the Sustainable Development Goals, in a coordinated way through creating scale and critical mass. Partnerships serve EU countries, private sector partners and other stakeholders to create a common vision, to align national policy and research, to pool resources and to invest in joint research activities. Investments that can be cofunded by the European Commission. By doing so, the partners in a partnership can make better use of Europe's research and development resources. The new partnership approach increasingly strives to integrate the 'demand-side' of policies with end-users engagement.